Job Description
About Scenic Group: From humble beginnings in Newcastle, Australia, to a global company with business centers in Australia, New Zealand, Switzerland, USA, Canada, and the UK, Scenic and Emerald Cruises are a true success story within the travel industry. The Scenic story began in 1986, when our founder Glen Moroney began operating coach tours throughout Australia, quickly expanding into New Zealand, Norfolk Island, and South Africa. By the end of the decade, Scenic was hosting tours to Canada and Alaska, and in 2008 we launched our unique Space-Ships and began offering luxury all-inclusive river cruises throughout Europe. In 2019, Scenic also launched the World’s First Discovery yacht, Scenic Eclipse. Emerald Cruises was formed in 2013 to offer a contemporary and inclusive cruise experience. Fast forward to 2025 and we have 10 Star-Ships sailing the rivers of Europe and Southeast Asia, and two ultra-luxury yachts that explore the most desirables coastlines and oceans.
Scenic Group is looking to hire a
Senior Manager, Public Relations & Partnerships to join our team at our Hollywood, FL corporate location.
Overview
The
Senior Manager, Public Relations & Partnerships will lead all public relations and strategic partnership initiatives for Scenic Group across the US and Latin America. This role will drive earned media exposure, manage agency and media relationships, shape brand storytelling, and develop partnerships that enhance brand visibility and generate business value.
This highly collaborative role will work closely with the broader marketing, sales, and product teams and serve as a senior brand ambassador both internally and externally.
Key Responsibilities - PR
- Develop and execute a comprehensive PR strategy aligned with the marketing and brand goals for Scenic Luxury Cruises & Tours and Emerald Cruises in US & LATAM markets.
- Lead media outreach, story development, press events, and proactive media relations to secure consistent, high-quality earned media.
- Oversee budgets, reporting, and performance metrics.
- Craft compelling press releases, executive messaging, talking points, and media kits.
- Build and maintain strong relationships with top-tier travel, lifestyle, and luxury media across both regions.
- Serve as a key media contact when appropriate.
- Support crisis communication and issues management in collaboration with global communications teams.
Key Responsibilities - Partnerships
- Identify, negotiate, and activate high-impact brand partnerships across hospitality, luxury, travel, and adjacent industries.
- Manage strategic partnerships and the execution of our specialty sailings (excluding President’s cruise)
- Collaborate cross-functionally to execute co-branded initiatives, events, influencer programs, and promotional tie-ins that increase brand awareness and lead generation.
- Monitor and report on partnership ROI and success metrics; adjust strategies as needed to drive business results.
Qualifications
- Bachelor’s degree in Communications, Marketing, Public Relations, or related field; advanced degree a plus.
- 7–10+ years of progressive experience in public relations, partnerships, or communications—preferably in luxury travel, hospitality, or lifestyle industries.
- Deep understanding of media landscapes and influencer ecosystems in both US and LATAM markets.
- Proven track record of delivering high-visibility earned media and impactful partnerships.
- Strong writing, editing, and storytelling skills; bilingual English/Spanish or English/Portuguese a plus.
- Experience managing cross-functional projects.
- Highly organized, self-motivated, and comfortable in a fast-paced, entrepreneurial environment.
- Willingness to travel occasionally for media events, partnership activations, and onboard opportunities.
What we offer:
- Generous vacation and paid time off policy
- Medical/dental/vision insurance
- Commuter benefits
- 401k (match)
- Dental insurance
- Healthcare spending or reimbursement accounts such as HSAs or FSAs
- Retirement benefits or accounts
- Commuting/travel assistance
- Employee discounts
Job Type: Full-time
Work authorization:
United States (Required)
Job Tags
Full time,